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Which Radio Commercial Do You Turn Off the Quickest?

Week of June 27, 2001


Vicki Huels
Owner, Fisherman's Cove Adventure Park, Carlyle, Ill.
"Carol House's top 10 reasons to buy their furniture. It's too long, it plays too often -- and who cares, anyway? To do a takeoff like that, it's an insult to David Letterman. If Letterman ever finds out about that commercial, Brook Dubman's ass will be grass."

Eric Allbright
"Bropf's Doublewide Trailers. It's a mobile-home sale. They sing, 'Who's got the doublewides? Bropf's! Bropf's!' And they use the theme from 'Who Let the Dogs Out?'. Once you hear it, it's in your head all day. That's why you've got to turn it off as quick as it comes on."

Sheila Douglas
Customer-Service Supervisor, Dunham & Smith
"It's the Super Ralph commercial for QuikTrip or 7-Eleven, the one where he burps on the woman and she says, 'I'm not only nauseous, I'm wet.' That burp bothers me. It's a cheap, vulgar burp. In my car I'd turn it off instantly, but at work the radio's up on top of the filing cabinet, so we're forced to listen."

Rave-DJ Wannabe
"Ticket One Traffic Law Center. That whole 'left-hand ticket: right-hand one' -- that's how they get you to remember the phone number -- it's an insult to intelligence. And then they have some adolescent with a cracky voice asking, 'Is that your ticket, Dad?' And the cheesy dad tells him how he's gonna take it to Ticket One and they'll fix it. That always perturbs me."

Victor Strauss
"Ray Vincent from American Equity Mortgage. In content and tone, he's an irritant of unrivaled proportions. Plus, the commercial typifies the problem of excessive credit and so-called easy solutions to money problems."

Jennifer Grable
Frisbee-Golf Enthusiast
"Switch off or tune out -- Southwest Bank. The woman's grating voice -- 'Sii-iid' -- and how she nags her husband, who is actually an idiot. It's a marriage gone sour and we're supposed to find it amusing? The message I get from that commercial is, Southwest Bank wants old people who have crappy marriages as customers."

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