News » Feature

Dude Looks Like a Lady...Lady Liberty, That Is

See them all: Liberty Tax Statues of St. Louis

by

comment

There was a time when the crocus served as the official harbinger of spring. Not anymore.

A brazen invasive species has usurped the violet flower's role in forecasting the coming vernal equinox. This blueish-green creature emerges in mid-January and plants itself outside strip malls and along busy roadways. For four months it flaps and flutters about on the pavement, inhaling exhaust and sopping up snowmelt, until April 15 (always April 15) when it disappears as quickly and unceremoniously as it arrived.

It is, of course, the patriotic mascot of Liberty Tax Service. In just fifteen years the tax-preparation business based out of Virginia has grown to more than 4,000 locations across the United States. In metro St. Louis the company has some three dozen franchises, and outside nearly every one of these offices a man (occasionally a woman) dressed like Lady Liberty can be found waving or dancing for the attention of passing motorists.

But what makes these mascots tick? Is their job as fun as it sometimes seems or as horrible as it often looks? And what — besides car honks — do they get out of their occupation?

See them all: Liberty Tax Statues of St. Louis

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.