At their best, sports are electrifying and suspenseful. So why do most sportscasters opt for the most boring format possible taped interviews and the like for their Sunday sports shows? With The Fan Show, shot live on Sunday nights at the Casino Queen's Club Sevens, KPLR's Rich Gould (is that a beer he's drinking?) loosely reins in the circus while letting the show's spontaneous nature shine through. The program's seemingly stitched together with a "Why not?" philosophy: More shots of the Fan Girls' asses? Bowling with frozen poultry? Arm-wrestling roller-derby girls? Why not? Gould and his rotating roster of co-hosts can expertly rattle off stats, but they do so with a personal angle that's lacking in so many other sports shows. To wit: When local boy Jay Williamson (who has been a guest on The Fan Show) narrowly lost the Travelers Championship to Hunter Mahan in June, Gould dissected Williamson's outstanding golf game while sharing anecdotes about how great a guy Williamson is. Which is to say, the show is St. Louis' biggest fan and we're theirs. Well played.