Americans are getting fatter...and fatter. Despite the incessant calls to reduce our carbs to zero, watch our fat grams and expend the zillions of calories we ingest each day, restaurants (mostly the big chains) know human nature better than any psychologist. They know we lose all self-control when we go out. But while some of us revel and wallow in our gluttony, we also can't bring our fat selves to a buffet to indulge in low-rent calorie binging. We want something a bit more upscale, someplace we can wear our new expandable-waist, easy-fit khakis, pretending all is the same despite our increasing girth. And what better place to pig out without multiple trips to a buffet table than the Cheesecake Factory? The name alone connotes mass consumption. Who can resist something called the "tons of fun burger," with double patties and double cheese on triple sesame-seed bun? Or a massive mound of meatloaf with a side of mashed potatoes the size of Idaho? Not us! And even if we didn't save room for dessert, you know we're gonna get a big, fat slab of cheesecake. It's the American way!