It's no stretch to imagine steelworkers with a sense of humor choosing the name, hoping it'll get a rise, so to speak, out of the populace. But John L. Gerst, company president, says the name should be taken literally. "It was the name my parents came up with when they started the business in 1963. I was just a tyke then, and what their reasoning was, I'm not sure -- except it may be related to the fact that everybody in the Gerst family is big. We're all big people."
We're sure you are. But whatever the reason, we're thankful -- because, next to Bull Moose Tube Company, there's no other fleet of vehicles in the St. Louis area that engorges the mind in such a way.