In 1987 Web wizards invented the Graphics Interchange Format, or GIF. Around the same time, kids were popping out of the womb who were destined to properly deploy this technological miracle — namely, by using GIFs to make fun of shit. Take this entry from the anonymous GIF impresarios behind the Tumblr, What High School Should We Call Me. Setup: "What I mean when I say I went to Cor Jesu." Punch line: A GIF of a headgear-wearing '80s nerd trapped in a never-ending Elaine Benes dance. Priory, Viz, Westminster — lots of local high schools get the business end of the GIF. But the site is so much more than that. Each entry is a snapshot of St. Louis culture as much as it is just a wicked inside joke among locals. "When someone says they don't like Imo's," begets Kenny Powers rolling his eyes over the caption, "I can already tell I don't like you." Or, "When someone makes fun of me for saying Warshington (with an "R")" earns a defiant Samantha Jones glowering, "I will not be judged by you or society." That's anthropological gold! In response to our fanboy e-mail, the creators wrote back, "It's definitely not as easy as it looks, but it's not brain surgery either. I mean, it's a GIF tumblr. If all else fails, we just make fun of the Landing."
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