People can laugh at his Zoolander-esque profession, but St. Louis native Brad Kroenig is no joke. Vogue called him "one of today's most sought-after male models"; Parade tabbed him as the highest-paid male model in the world. The Oakville High School alum who has been called Karl Lagerfeld's muse (you know Lagerfeld; he's the guy who looks like he's just stepped out of The Matrix) has spent the past five years crisscrossing the globe for fashion giants including Chanel, Fendi and Dior. ("Most models last about 30 seconds," he notes.) Though he's no longer listed as the No. 1 male model on models.com, a spokesperson for the site says Kroenig's name has been "retired" from the list of "new" models and will be moved to another "top working guys" list. No matter what list Kroenig's on, he tops ours. Look for him in the national ad campaign for Levi's out this month.