Pitaya is actually a small chain based in the college town of Bloomington, Indiana, but it's easy to assume it was tailor-made for a cool, young St. Louis woman. The prices aren't outrageous, which means budget fashionistas can wear all the latest trends without the fall-apart-after-three-washes problem you run into at Forever 21. Get festival-worthy cutoff shorts and crop tops, slouchy sweaters and leggings for the colder months, or cute tops and dresses for painting the town red. There's also a decent stock of accessories, including bags, jewelry, sunglasses and headbands. Stop by often for the ever-changing selection and frequent sales.