There are many places to buy cheese in St. Louis. But at most of them, a question like "What's the difference between Stilton and Kraft Blue Cheese Crumbles?" would probably classify as a stumper. That's why we love the Wine Merchant. We've been known to while away an hour at the Wine Merchant's cheese counter, talking (and tasting) cheese — the punny Ewephoria (a sheep's milk cheese from Holland), Drunken Goat from Spain, five-year-old Gouda that hints of caramel...the list goes on and on. If it's a 64-slice pack of American you seek, by all means go to Schnucks. But if you're looking to challenge your palate and maybe learn something in the process, then search the Merch.