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Cart Escalator at Target

A trip down Target's wide aisles lined with matchy-matchy merchandise can be so soothing, it's easy to forget that you only set out to buy, say, toilet paper. Awakening from your trance, you realize you're about to become $50 lighter and wonder, "What is it about Michael Graves?" Now the great minds in Minneapolis have found a way to extend the mesmerizing experience: a separate escalator for your shopping cart! The newish Hampton Avenue store is equipped with an escalator to ferry carts to and from the lower-level parking garage. Appetite for well-designed consumables satisfied, you wheel your cart over to the small green double door, and push. Once the contraption takes hold, you step onto your own platform. Then you slowly descend, and the red cart full of bounty floats down beside you. Employed in bigger cities, cart escalators allow retailers to build two-story emporiums. Finding such a distinctly urban, real estate-saving device here might inspire you to call the neighborhood "SoHa." If only for a moment.

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