Best Boutique


Hey, conformist! I really love those aviators and that tunic—and did you pick up those Crocs at a mall kiosk? Of course you did, 'cause you're a freakin' slave to the Galleria! What's that? You like my Kara Janx kimono dress? Well, thank you; I try to avoid looking like every third person I pass on the street. I picked this puppy up at TheTime, the chicest boutique in all of St. Louis. This year-old Maplewood staple exclusively stocks independent designers, and while owner Jennifer Gray imports many designs from New York and Toronto, she aims to support homegrown St. Louis work. TheTime features monthly cocktail-party trunk shows—they've had everyone from Project Runway's Janx to famed NYC designer Angel Rox. For those who prefer that their clothes cater to them, Gray willingly plays personal shopper, selecting client-specific gems in her cross-country fashion travels. While TheTime is upscale—think $50 to $200 a piece—you can't put a price on indie designers and the independent style they deliver.
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