Walk into Big Shark Bicycle Company in the East Loop, and you'll be taken by two things: the staggering selection of bicycles and the super friendly staff. Indeed, Big Shark is the rare kind of bike shop that caters to everyone and doesn't discriminate. A college student looking for reliable transportation for less than $400 is treated with equal respect as a businessman looking to drop ten grand on a carbon-fiber road bike with electric shifting. All the sweeter is that all Big Shark customers get free lifetime adjustments on their bikes. But more than just a great bike shop, Big Shark is a true ambassador to the sport, sponsoring and producing races like the Tour de Grove and THF Realty Gateway Cup that bring amateur and professional competitions into St. Louis neighborhoods.