Why do so many shows start at 10 p.m. — or, even worse, say they're starting at 10 p.m. when the band doesn't actually go on until closer to midnight? Maybe we sound ready for our AARP card, but it's not like our love of music ceases when we take an office job, and staying up until the wee hours of the morning can get old fast when you have to clock in at 8 a.m. Fortunately, a new group of south-city bars hopes to cater to music lovers who can't necessarily party all night. The proprietors of Howards in Soulard, the Blue Pearl on Cherokee, and Lilly's Music & Social House all make a point of starting the tunes while the night is still young — and even, sometimes, during the day. Explains Julie Sommer, owner of the Blue Pearl, "Basically, I still love to hear live music, but I am older and work a lot, so I don't want to go out to see a band that doesn't even start until 11 p.m. or midnight.... I think a lot of 'non-traditional' folks in the Cherokee neighborhood and St. Louis generally might welcome the idea of early live music." Believe us, Julie, we do!