Pure Pleasure Megacenter has obviously been through therapy. Unlike many adult video stores, whose unwashed floors and peering employees make you feel like a dirty pervert, Pure Pleasure is bright, clean and happy. Complete with lava lamps, neon lights, satellite music playing over the speakers (even the X-rated comedy channel, if you're lucky), this north-side emporium boasts some 12,000 titles from which to choose. DVDs and videos are often priced cheaper than the same goods across the river, but be careful if you bring your credit card into the store, because you might leave with more than you bargained for. Perusing everything from a basic $5.99 bukkake flick to a hard-to-find gay title priced at more than $100 may tempt you to blow your, um, credit limit.