Chris Baricevic is just 30 years old, but he's already been the steady heartbeat of the south St. Louis music scene for more than a decade. The label he started eleven years ago, Big Muddy Records, is one of the region's most revered musical organizations, the St. Louis equivalent to Jack White's Detroit-born Third Man Records.
Big Muddy is not some vanity DIY project. It isn't even a "boutique" label. Its artists are robust, well-practiced, world-class musicians ready to greet the world — Baricevic's long roster has included Pokey LaFarge, Jack Grelle, Sidney Street Shakers, Rum Drum Ramblers, the Hooten Hallers, Southwest Watson Sweethearts, 7 Shot Screamers, Arson for Candy, the Monads and the Vultures.
Baricevic sees his role at the label as a hybrid of motivational producer and a spiritual mentor, but he's more like a seasoned mountaineering guide, willing to carry the baggage so his artists can climb higher and claim their own victories. Baricevic often takes on the role of therapist or shaman (or maybe even mother) when leading his charges. He encourages them to develop their talents, embrace their community and to create art without ego.
His responsibilities go deeper than his current bands, though. He's been the executor of beloved St. Louis musician/photographer Bob Reuter's estate since Reuter's 2013 death, and he's also currently in the process of licensing the music of early 1960s local blues legend Henry Townsend for reissue. Baricevic does this all quietly and without fanfare. In fact, he's so accustomed to staying out of the spotlight that he's only now getting around to performing his own music with his new band, Kristo & the Strange Places.
Pure-hearted and a bit of a romantic, Baricevic's humble exterior conceals a man who is naturally ambitious and seemingly inexhaustible. Authenticity is at the core of everything that he does, and he explains that he only cares to be involved with music that is "screaming from the soul."
This St. Louis native has big plans for the city to "start to claim our creative landscape." He promises, "If I get the resources I need, there is nothing to stop us." Believe that.