Ballpark Lake Bait 

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Ballpark Village's first retail business got off to a slow start recently. Judging by their reactions to our bait stand, baseball fans were certainly aware of the big hole filled with water next to Busch Stadium. Yet, they didn't seem too interested in fishing there.
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By Jennifer Silverberg
Setting up shop.
By Jennifer Silverberg
The merchandise: superworms, night crawlers and crickets.
By Jennifer Silverberg
Our business was met with scant customer interest, but plenty of comments on downtown's largest naturally occurring body of water.
By Jennifer Silverberg
Look, the news!
By Jennifer Silverberg
"How 'bout a night crawler?"
By Jennifer Silverberg
The sales cry, "Ballpark Lake Bait!" attracted some.
By Jennifer Silverberg
(Shrug).
By Jennifer Silverberg
Showing off the goods.
By Jennifer Silverberg
By Jennifer Silverberg
Guffaw.
By Jennifer Silverberg
After a few unsuccessful calls for business, prices were slashed. And eventually we decided to give away the bait.
By Jennifer Silverberg
"Wazzzzzzzzzzzzup!"
By Jennifer Silverberg
Interest was limited to the sign, but not to the fishing bait.
By Jennifer Silverberg
Sadly, this chain-link fence kept anyone from actually fishing in the Ballpark Lake.
By Jennifer Silverberg
Norman Rockwell should have captured this in paint.
By Jennifer Silverberg
"Ballpark Lake Bait!"
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By Jennifer Silverberg
Setting up shop.