PHOTO BY KELLY GLUECK
Elephant Rocks State Park: It's worth a visit.
If you thought "Missouri" and "tourism" couldn't possibly belong in the same sentence, you might want to stop with your cynicism already.
It turns out a staggering 41.7 million people visited the state in the 2016 fiscal year — an increase of 3.2 percent from the year before, and the biggest total in state history.
That's according to a new release from the office of Governor Jay Nixon, which also crowed that tourism-related spending now brings in $13.1 billion in the 2016 fiscal year.
Per the press release:
Overall, the tourism industry had a $16.5 billion economic impact on Missouri in FY16, up from $15.9 billion in the previous fiscal year. During Gov. Nixon’s administration, tourism’s total economic impact in Missouri has increased by 34 percent.
All that success apparently breeds more success: In the 2017 fiscal year, the Division of Tourism is getting an additional $3 million to increase its efforts to lure people to the Show Me State for a visit.
A few months ago, the division even launched a new campaign
to try to persuade people that the state is the perfect place for a romantic getaway. A microsite, There's a Fall for All
, makes the case for its charms in five different regions.
So! Missouri: It's for lovers. And tourists. Who would've thunk it?
See also: A road trip for outdoors enthusiasts in Elephant Rocks
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