This is the first update to the mascot in about two decades, but is the new Billiken really as it ought to be? Its prior incarnation looked kind of like a queasy marshmallow bat-creature, but this new Billiken is something else entirely. On Twitter, people made glib references to Muppets and "nightmare fuel." Someone has already launched a change.org petition asking SLU to change it back.To his credit, SLU President Fred Pestello tried his best to deliver a positive spin on the new mascot, telling the St. Louis Post Dispatch that this new Billiken was "a little more contemporary" and "more aggressive looking."
Old Billiken: goofy looking smile. only slightly creepy— WrestlingWatcher420 (@SportWatcher420) September 21, 2016
New Billiken: horrifying. menacing toothless grin. two-toned. pic.twitter.com/86XC8lragM
Things the new Billiken mascot looks like pic.twitter.com/ZYQ9J2D8XB— Cassie (@casssiemiller) September 21, 2016
This is what inspired the new Billiken mascot for SLU. pic.twitter.com/WGQSwDh9Vg— marty Prather (@realSTLsignman) September 21, 2016
Scratch that last tweet.. love the Billiken, and the new mascot is a vast improvement on some terrifying attempts in the past pic.twitter.com/3FYjXN1BCS— Josh Hackerson (@josh_hackerson) September 21, 2016