Comedian Judah Friedlander Takes on Imo's Again: "Legally, It's Not Even Like Pizza"


Judah Friedlander, lover and hater of Imo's Pizza. - ADRIEN GOULET
  • Adrien Goulet
  • Judah Friedlander, lover and hater of Imo's Pizza.

The first time Judah Friedlander -- who plays Frank Rossitano, the guy with all the hats on 30 Rock -- ate an Imo's pizza, he thought it was a joke.

"I thought I was on a prank show where someone had given me the worst pizza in history, and then I realized, 'Oh, this is how they actually make it,'" Friedlander tells Washington University's Student Life Newspaper.

See also: 6 People Who Should Take David Freese's Place as Imo's Pizza Spokesperson

Judah Friedlander hits up the Arch. - JUDAH FRIEDLANDER ON INSTAGRAM
  • Judah Friedlander on Instagram
  • Judah Friedlander hits up the Arch.

Student Life reporter Eliana Goldstein caught up with Friedlander after his packed show Wednesday, and he couldn't miss a chance to rib the cracker-crust and provel-cheese creation St. Louisans love so much.

"I love making fun of Imo's Pizza," he says. "It's such a divisive topic because it's specific to St. Louis."

As much as Friedlander jokes about the square beyond compare, it's clearly getting under his skin.

"I've come to actually like it," he says. "Legally, it's not even like pizza. The cheese they use is, like, not even real cheese. It's a cheeselike product. I think legally, you're not allowed to call it cheese."

When he came to St. Louis to perform at the Firebird last year, Friedlander bought Imo's Pizza for the crowd. He even tweeted a photo to arguably the biggest Imo's Pizza detractor in America, Jimmy Kimmel, who responded:


See also: Judah Friedlander Buys Firebird Crowd Imo's Pizza After Show, Jimmy Kimmel Still Hates It

But don't worry. St. Louisan and uber-hottie Jon Hamm is sticking up for us to Jimmy Kimmel:

Follow Lindsay Toler on Twitter at @StLouisLindsay. E-mail the author at


Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.