America Totally Loses It Over Budweiser's Adorable Super Bowl Commercial


The Internet cannot handle this cuteness. - YOUTUBE/BUDWEISER
  • YouTube/Budweiser
  • The Internet cannot handle this cuteness.

Super Bowl XLVIII hasn't even started, but the Internet is ready to declare a winner in the contest for best commercial.

Budweiser premiered the commercial "Puppy Love" on NBC's Today show Wednesday ahead of Sunday's big game, earning millions of YouTube clicks in a matter of hours with the touching story of puppy-pony friendship.

The commercial tells the heartwarming story of a ten-week-old golden retriever puppy who breaks out of his home to visit his Clydesdale friends. When a slick New York City-type tries to adopt the puppy, the Clydesdale friends run after it and bring it home to live with them.

The video is a sequel of sorts to last year's Budweiser Super Bowl spot, "Brotherhood," about the relationship between a baby Clydesdale and its trainer. This year the trainer, played again by actor Don Jeanes, has some subtle chemistry with the dog breeder, played by Sports Illustrated swimsuit model Melissa Keller.

The commercial's music pulls particularly hard on the heartstrings; the song is "Let Her Go" by Passenger.

Here's last year's commercial:

The beer company is also planning a second, unreleased Super Bowl ad that pays tribute to soldiers returning home from Afghanistan.

Follow Lindsay Toler on Twitter at @StLouisLindsay. E-mail the author at

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.