First Lady Michelle Obama has chosen a Walmart in Springfield, Missouri to promote her "Let's Move" anti-obesity campaign.
To what do we owe this honor?
It may not hurt that Missouri is on track to have incredibly high rates of obesity in the coming years, at least according to some studies. And the state's overweight-obesity level has increased nearly thirteen percent over the past fifteen years.
But why Walmart?
Because the company is committed to healthy food! At least that's according to a handful of corporate press releases sent our way.
In its recent announcement, the White House says that the First Lady is visiting Springfield to see the changes Walmart has made to reduce sodium and added sugars from packaged food items -- "to make healthier food more affordable, and to include a simple front-of-package seal for identifying healthier food choices."
The store she is visiting on Thursday was apparently opened as part of the company's "Let's Move" commitment to open or expand up to 300 stores in communities that have limited access to healthy and affordable food.
Springfield is the third stop on a two-day national tour that begins in Clinton, Mississippi and then moves to Chicago before coming to Missouri.
The First Lady will tour the Springfield store in the afternoon and then deliver remarks "about how supporting the health of American families is also good for business, and remind consumers that it's up to them to continue demanding healthier options," the White House says.
The question on everyone's mind: Will the First Lady dance? One can only hope.
Continue for Michelle Obama's latest video and for the full press announcement.
Just for fun, here's her recent "mom dancing" video.
And here's the White House alert about her Springfield visit.
First Lady Michelle Obama to Embark on National Tour Celebrating Third Anniversary of Let's Move!
February 27-28th, First Lady to make stops in Clinton, MS; Chicago, IL; Springfield, MO
WASHINGTON, DC - On February 27, 2013, First Lady Michelle Obama will kick off a two day nation-wide tour celebrating the third anniversary of Let's Move!, her initiative to ensure that all our children grow up healthy and reach their full potential. The tour will showcase progress and announce new ways the country is coming together around the health of our children. Mrs. Obama will also travel to New York City this week to talk about the third anniversary of Let's Move! on Late Night with Jimmy Fallon, Good Morning America and The Dr. Oz Show.
On Twitter, follow @FLOTUS and @LetsMove for live updates from the national tour and join the conversation using the hashtag #LetsMoveTour.
Mrs. Obama launched Let's Move! on February 9, 2010 to unite the country around our kids' health and create real support for families to live healthier lives. Since then parents, business leaders, educators, elected officials, military leaders, chefs, physicians, athletes, childcare providers, community and faith leaders and kids themselves have stepped up to improve the health of our nation's children.
Thanks to these efforts, families now have access to more information to make healthier decisions for their children. Young people now have more opportunities for physical activity in their communities. Food in schools has been dramatically improved. More Americans now have access to healthy, affordable food closer to home. And the national childhood obesity rate has leveled off, and even declined in some cities and states.
Springfield, MO * 2:25 PM CT/3:25 ET * Healthy Families, Thriving Businesses
First Lady Michelle Obama will travel to Springfield, Missouri to see changes Walmart has made to reduce sodium and added sugars from packaged food items, to make healthier food more affordable, and to include a simple front-of-package seal for identifying healthier food choices. The Walmart store Mrs. Obama will visit was built as part of the company's commitment to Let's Move! to open or expand up to 300 stores in communities with limited access to healthy, affordable food. This store tour will be pooled press.
Walmart is one of many businesses across the country that is making healthy changes to support their customers, because they recognize that what's good for their customer's health is also good for their business. Following the tour, Mrs. Obama will deliver remarks about how supporting the health of American families is also good for business, and remind consumers that it's up to them to continue demanding healthier options.
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