"We will continue to support the Livestrong Foundation and its cycling and running events."
On the program side, I learned that Livestrong provides an innovative and expanding suite of direct services to help cancer survivors negotiate our Kafkaesque health care system.
I found a curiously fuzzy mix of cancer-war goals like "survivorship" and "global awareness," labels that seem to entail plastering the yellow Livestrong logo on everything from T-shirts to medical conferences to soccer stadiums. Much of the foundation's work ends up buffing the image of one Lance Edward Armstrong, which seems fair--after all, Livestrong wouldn't exist without him. But Livestrong spends massively on advertising, PR, and "branding," all of which helps preserve Armstrong's marketability at a time when he's under fire. Meanwhile, Armstrong has used the goodwill of his foundation to cut business deals that have enriched him personally, an ethically questionable move.
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