AB-InBev Wants You to "Track Your Bud"


Which brewery produced their beer?
  • Which brewery produced their beer?

Look closely at that Budweiser in your hand. It has a German name. It was produced by Brazilians. Its brand-name used to be owned by the Dutch. But it's distinctly American.

If you're confused, worry not. Anheuser-Busch InBev has launched a new software program called "Track Your Bud," allowing you, dear beer drinker, to trace the roots of that bottle to one of the twelve American breweries that gave birth to it.

To do so, you'll have to download a "Track Your Bud" app to your Smartphone, which'll allow you to scan the QR code on the bottle. (If you don't have a Smartphone, you can punch the bottle's digits into TrackYourBud.com.)

In addition to providing you with the name and locale of the brewery in question, the system will regale you with fun factoids like the King of Beer's seven-step brewing process and the history of the company.

Besides St. Louis, AB-InBev has breweries in Merrimack, New Hampshire; Baldwinsville, New York; Newark, New Jersey; Williamsburg, Virginia; Cartersville, Georgia; Jacksonville, Florida; Columbus, Ohio; Houston; Fort Collins, Colorado; Fairfield, California; and Los Angeles. But our brewery is the best.


Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.