"As an organization that prides itself on being fan-friendly and sensitive to our fans' wallets, I wanted to comment that the study on NFL beer pricing was woefully off-target.We at Daily RFT apologize for passing along faulty information.
We have three basic price levels for beer at the Edward Jones Dome - 12 oz draft, 16 oz bottle and 20 oz draft, which is the largest beer you can sell by NFL regulations. Our pricing is as follows -- $6.00 for the 12 oz draft, $8.00 for the 16 oz. bottle and $9.00 for the 20 oz. draft. The article implies that we charge $9.00 for a "small draft" but then takes our largest draft as a point of comparison. If they want to use our price point of $9.00, then they should be comparing to the other "large drafts" being sold in the NFL.
If the survey had been accurate, they would have identified our beer price for a small draft at $6.00. That is significantly different and at the lower end of the scale."