CNN Adds Dana Loesch In Effort to Become More Political, Save Ratings


Dana Loesch: Does she have the right (wing) stuff to save CNN?
  • Dana Loesch: Does she have the right (wing) stuff to save CNN?
The original cable news network (a.k.a. CNN) announced yesterday that it has hired St. Louis Tea Party co-founder Dana Loesch for its 2012 election coverage.

The contract is the latest coup for Loesch, who -- in just a few years' time -- has rocketed from a local mommy blogger to a nationally recognized political pundit.

Stated Loesch in a CNN press release yesterday: "I'm excited to be working with CNN and am appreciative of their efforts to showcase diverse political thought on their airwaves. I look forward to the discussions."

Here at Daily RFT we're not privy to why and/or how CNN came upon hiring the uber-conservative Loesch, though she had become somewhat of a regular on Larry King Live. Also, it's worth noting that CNN is a network clearly on the decline, having lost huge market share to the more partisan programming of Fox News and MSNBC.

Last year was Fox News' best ever. The network ranked No. 4 in prime-time cable viewers -- behind only USA, ESPN and TNT. Meanwhile, MSNBC moved up the rankings to become the No. 28 most-watched cable network for prime time viewers last year and, in so doing, eclipsed No. 32 CNN for the first time. In fact, 2010 tied CNN's worst year ever for ratings.

Will Loesch help stem the tide? Who knows. We admit her face is easy on the eyes, even if her shrill arguments can be painful on the ears. Perhaps that lovely mug of hers will help keep readers from changing the channel?

Many of the commenters over at Andrew Breitbart's website, Big Journalism, for which Loesch serves as editor-in-chief, aren't convinced. They refer to CNN as the "Commie News Network" and say not even Loesch could make them tune in.

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