Time to put on your game face, Ladue News.
The print magazine is not dead. Not, anyway, in St. Louis.
The past few months have seen the launch of a "St. Louis + Golf + Lifestyle" publication in Avid,
a rival food magazine to Sauce
, and today news that that a new publication
will soon debut to go head-to-head with the society rag, The Ladue News
Town & Style
will launch in February under the direction of Ladue News
' former editor Dorothy
and publisher Lauren Rechan
. According to Weiner, the new publication will focus on the area's "central corridor" -- extending beyond Ladue News' concentration on Clayton and Ladue.
Frankly, we think Town & Style
is missing a real opportunity start a true west county rivalry and should have called itself Town & Country. Oh, wait, there already is a Town & Country
magazine? In that case, how about renaming it the Frontenac Flyer
? Or maybe the Wildwood Weekly
? It's still not too late!