So, if you haven't heard by now, the Cardinals have launched a campaign to get baseball legend Stan Musial
the Presidential Medal of Freedom, the highest distinction a U.S. citizen can receive.
The so-called Stand for Stan
campaign is a virtual social-media blitzkrieg with the Cardinals crafting an online petition
for fans to sign, another webpage for folks to upload photos of themselves
posing with a cartoon Musial replica, and -- of course -- the requisite Twitter
And, as with anything Cardinals-related in this town, the traditional media has followed suit. Tomorrow ESPN 101.1
FM will spend the entire day promoting the "Stand for Stan" campaign
live from Mike Shannon's restaurant. Earlier this month the Post-Dispatch
gave the campaign front-page coverage.
Here at Daily RFT
we'll join the chorus. Give Musial the damn medal. (Hell, if Ted
Williams was worthy of the honor, so is "The Man.") But we will not
follow suit in calling the initiative a "grass roots campaign" -- as
has been echoed in other media.
Exhibit A: "Although he's one of the most decorated and beloved stars in his field, the Cardinals hope a grass-roots campaign can score Stan Musial the highest honor in the land." -- Post-Dispatch, May 26
Exhibit B: "Grassroots support is growing for a local campaign to get the White House to recognize Hall of Famer Stan Musial with the U.S. Medal of Freedom, the nation's highest civilian honor" -- St. Louis Business Journal, May 28
Exhibit C: "...the Cardinals have enlisted their fans once again to "Stand for Stan" and join a grass-roots campaign to convince President Barack Obama to
award Musial the Presidential Medal of Freedom, the highest civilian
honor bestowed by the United States. -- St. Louis Beacon, June 27
People, people. The Busch Stadium infield in the 1980s had more grass roots than the "Stand for Stan" campaign. Yeah, that's right. When a multi-million-dollar organization like the St. Louis Cardinals launches a quasi-political, social-media onslaught, the term isn't grass roots. It's astroturfing
. Just sayin.