Update: Tour of Missouri Officially Canceled

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In an e-mail to sponsors and other interested parties late this afternoon, Steve Brunner, sales director of marketing agency KOM Sports, announced the cancellation of the 2010 Tour of Missouri.

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"[W]e regrettably inform you of the cancellation of the 2010 Tour of Missouri," Brunner writes. "While we worked honestly and diligently through the process on a presenting sponsorship for Missouri Tourism, things beyond our control have officially forced us to make a final decision on the 2010 event."

As RFT has reported

A spokesman for Nixon told RFT the issue was purely about money, not spite.

Last year was the last year for the Tour of Missouri. - WWW.TOUROFMISSOURI.COM
  • www.tourofmissouri.com
  • Last year was the last year for the Tour of Missouri.

Brunner's announcement administers the coup de grace to one of the most high-profile bicycle races in the U.S. World-class cyclists were set to compete in the 5-day, 500-mile event, which was to have begun August 31, with a start and finish line tentatively slated for St. Louis.

The full text of Brunner's e-mail, which was forwarded to RFT, appears after the jump, along with a link to the Tour of Missouri press release that accompanied it. (Earlier coverage of the event's death spiral can be seen here and here.) From: Steve Brunner, kom-sports.com Sent: Thursday, May 27, 2010 4:18 PM Subject: Tour of Missouri

On behalf of the Tour of Missouri, Inc., event organizers Medalist Sports, Inc. and its marketing partner KOM Sports, we regrettably inform you of the cancellation of the 2010 Tour of Missouri. While we worked honestly and diligently through the process on a presenting sponsorship for Missouri Tourism, things beyond our control have officially forced us to make a final decision on the 2010 event. See attached release.

On behalf of all those who worked to make this one of the top races in the world the past three years, thanks to each of you and your organizations for the corporate support of the race. Without your organization's support, we could not have achieved world-class status. Hopefully, the event was an enriching experience for each of your brands and you will afford us the ability to keep you all involved in future events.

I am available along with Chris Aronhalt at Medalist Sports should you have any questions.

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