A website devoted to financially crippling controversial Fox News host Glenn Beck
has scored another victory. This time with a St. Louis-based multinational advertiser.
Yesterday Nestle Purina Petcare said it was an "error" that advertisements for its Cat Chow brand pet food that ran on Beck's show last week and would not be repeated. The same goes for any of the dozens and dozens of Nestle products.
The pet-food giant made the comment via Twitter
yesterday after confronted by the website stopbeck.com
The site describes itself as "a nonpartisan effort focused on holding Glenn Beck accountable for
preying on racial anxieties, employing vitriolic rhetoric, propagating
sexism and disseminating willful distortions" and to "to urge
sponsors to stop supporting Glenn Beck's brand of hate with advertising
To date stopbeck.com has helped convince some 200 advertisers to pull their commercials
from Beck's TV and radio shows.