Did you catch the new "I'm Just Sayin" feature on News Channel Five during last night's 10 p.m. news? (Or the promos that ran incessantly all weekend?)
The KSDK newshounds, whom we've always thought of as a rather buttoned-up bunch, suddenly seem to be taking a more casual approach. The new one-minute "commentary" segment plays like an op-ed.
Each night, a local pundit -- from McGraw Milhaven to Jamie Allman, Cornbread to Julie Buck -- will spout off on a subject of their choice.
"I was a little bit shocked [when they called me]," Milhaven, of The Big 500-KTRS, tells Daily RFT, "because Channel Five is known for being so straight and narrow, for playing it down the middle. I'm glad they're letting their hair
down a little bit and letting us open up."
Cornbread, the country morning personality from 92.3 WIL-FM, got the ball rolling during last night's broadcast, stomping on the donkeys and elephants, and calling for the creation of "The People's Party, baby."
According to Milhaven, KSDK is allowing the commentators to opine on any subject of their choice. In his first segment, Milhaven says he'll be piping up about his latest pet project, banning over-the-counter pseudoephedrine sales in St. Louis city.
As is the trend in media these days, the pundits ain't gettin' paid for the spots.