A representative for ManCrunch said CBS advertising execs told the him that all the ad slots were filled and there was no room for the site's ad. That's a claim ManCrunch questions, insinuating that CBS won't run the ad because it caters to the gays.
Another ad, although not explicity gay, by GoDaddy.com -- a domain name hosting service -- has been flat-out rejected for its content. In the ad, an effeminate retired football player becomes a lingerie designer (video below.)
Gayness and the Super Bowl bumped heads before: Remember the Snickers Super Bowl ad from 2007 (also below)? Even fan-made commercials take potshots at "homos" (below...you know the drill).
When companies that push the envelope with "rejected" or "banned" or, in the case of ManCrunch, "we-just-think-they-didn't-like-our-gay-site's-advertisement" ads, it usually means dozens more news stories and blog posts than it would have had if the ad had been aired. Those blog posts and stories cost nothing. And gay-centric ads, during one of the most hetero of Unofficial American Holidays, are virtually guaranteed to cause a stir.
Below: Some other gay-centric Super Bowl-related videos that found success -- and longevity -- online.