Historic Magazine Changes Name, Beaver Has Different Connotation These Days

by

comment
beavermag.jpg
I still recall the outrage a few years back when Riverfront Times published a story in which we sampled and reviewed the muskrat, opossum, raccoon and other varmints for sale at Soulard's Farmer Market.

It wasn't the vegetarians who complained. It was those who objected to the headline of the article: "Eat More Beaver"

As unfortunate as that was, worse is news this week that Canada's second-oldest magazine, The Beaver, is changing its name. The publication was founded in 1920 to honor the nation's historic fur trade, but today the term "beaver" has taken on a new meaning says publisher Deborah Morrison. 
"The Beaver was an impediment online," Morrison told the AFP. "Nearly a century ago, it probably seemed the perfect name for a magazine about the fur trade and Canada's northwest frontier. There was only one interpretation for the word then."
The magazine has re-launched calling itself, Canada's History -- a name, no doubt, that will make it easier for readers to take it into the restroom without receiving glares.

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.