Call it the parable of the "Prodigal Sun."
Twenty years after it launched and died
, the St. Louis Sun
-- the ill-fated paper that attempted to be the first metropolitan print daily to successfully debut since World War II -- has returned to life
But unlike the Biblical tale of the prodigal son
-- is anyone really celebrating this Sun
Judging from the paper's facebook page
-- with its paltry 24 friends -- the answer is "no."
And, truth be told, there's not much about the new Sun
to get excited about. The site appears to be little more than a clearing house for press releases from St. Louis bars and restaurants.
Then again, perhaps the Sun's potential readers have been distracted of late by the online re-launching of yet another dead St. Louis newspaper -- the Globe-Democrat.
That's the Globe-Democrat
that's attempting to be a legitimate newspaper
and not the other Globe-Democrat
-- another St. Louis publication that republishes historical news articles
the original paper that ran from 1852-1986. (Yes, how we love our nostalgia!)
Last week the two Globe-Democrats announced they'd reached an agreement
to both operate under the same trademark name.
So how about the newest of the new Globe-Democrats? Personally, I predict it lasts about as long as the original St. Louis Sun
-- seven months. Not because it's a bad publication, per se, it's just that the media biz, especially these days, is a tough industry to crack.
Oh, and someone do me a favor. In 2109, when the Riverfront Times
has long since disappeared, please don't re-launch us on the uber-net (or whatever is the future's equivalent of today's Internet). It's not that we're irreplaceable, it's just that doing so is so damn...what's the word?...pathetic.