It's a good time to be an owner/investor in the St. Louis-based
toy company Cepia LLC
Internet searches for the company's Zhu Zhu Pets
is off the charts today -- Cyber Monday -- the biggest online shopping day of the year.
By late this morning Google labeled Zhu Zhu Pets as "on fire"
after thousands of users punched the toy's name into the search engine, making it the fourth-most searched phrase today.
Now the bad news for parents and even the folks at Cepia LLC: the toys are out of stock everywhere
So kiddies, how 'bout a Cabbage Patch Kid
, instead? Those, too, were insanely popular. Once upon a time.