Will Statue Synonymous with Rejection Help Sell Cars?

by

comment
Back off! I'm just here for the trophy.
  • Back off! I'm just here for the trophy.
As everyone has heard by now, times are tough on the auto lot.

Even after the incredibly popular "Cash for Clunkers" incentive in August, sales of new cars this year are trailing last year's numbers by 11 percent. 

As such, auto dealers are trying anything and everything to get customers into the showroom. We're just not so sure that the following is the right, um, sales vehicle for the job. 

Today the public is invited to visit Auffenberg Nissan in O'Fallon, Illinois, where they can get their picture taken with the Heisman Trophy

That's right, the award given each year to the best college football player in America will be on display from 3 p.m. 8:30 p.m. at the dealership.

Question is, though, will it sell cars or encourage visitors to the dealership to emulate the statue and give Auffenberg's salespeople the ol' stiff-arm (a.k.a. "The Heisman")?

For the economy's sake, let's hope it's the former. 

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.