Unreal Bares Our Soul


The movie Cold Souls sounds kind of like Eternal Sunshine of the Spotless Mind without the Jim Carrey-Kate Winslet part. In other words, it's about a company that extracts your soul and stores it for you in a glass jar. That's what Unreal has surmised anyway, based on the movie's viral marketing scheme. We won't find out for sure until it comes out on DVD because, guess what? Cold Souls is never gonna open in the state of Missouri. Ever.

Putting bitterness aside, because Unreal is exceptionally good at that sort of thing, we must admit the movie's viral marketers got skillz. The Soul Storer, the web site they have constructed, takes info on your age, location, occupation, favorite color and film and produces a picture of what your soul would look like. (It's the best viral marketing site we've experienced since Mad Men Yourself, and that one is so last week.)

Behold, the soul of Unreal:
  • thesoulstoragecompany.com

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