An All-Star Game cover of the Post-Dispatch now for sale on stltoday.com for $19.95.
The All-Star Game was very kind to the hometown daily. The media-focused magazine Editor & Publisher yesterday reported
that the Post-Dispatch
increased its press run by 20,000 copies today and yesterday based on demand for its All-Star Game coverage.
And the daily's website has seen even bigger gains. Post-Dispatch
editor Arnie Robbins
tells E&P that Stltoday.com had a record 2.7 million page views on Monday -- its highest one-day total since launching in the
The site reached its record of 2.55 million a year ago -- July 20, 2008 -- when InBev completed its purchase of Anheuser-Busch and a Maplewood firefighter was gunned down.
"We have the best coverage of the All-Star game
anywhere. Fans from the area want to know about things like
traffic around the game and events, and out of towners basically are
fans of the game who want to know about this game, too."