Giant images of a dog and cat, with the tagline "play ball," appear on the 96-foot by 160-foot wrap that stretches across the north face of the tower building, at 1 Checkerboard Square, near Ninth Street and Chouteau Avenue in downtown St. Louis.
Five vertical panels of the mesh material, which allows office occupants to see through the signage, covers the top eight floors of the 15-story tower's north face. The signage is expected to be reusable.
The pet product company's internal agency, CheckMark, came up with the creative design and copy. International outdoor marketing firm Posterscope, based in the United Kingdom, did the production. The project was under 30 days from start to finish.
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