Alyssa Milano to "Touch" Them All at All-Star Game


Milano last fall at Busch Stadium.
  • Milano last fall at Busch Stadium.
Question: Who's the Boss when it comes to hitching her clothing company to sporting spectacles?

Why it's none other than actress Alyssa Milano who just sent out a press release announcing that she, too, will be in town for this coming week's All-Star Game festivities. The television actress has used NBA games, the Super Bowl, and even a Cardinals game last September to market Touch, her hoochie-mama clothing line for the female sports fan.

Fans who purchase a Touch item at the official Cardinals Team Store at Busch Stadium beginning today through Sunday, July 12, will be able to participate in the special autograph session with Milano between 3:30 and 4:30 p.m. on July 12 at the Touch by Alyssa Milano boutique (Section 505 at Busch Stadium).

So, sports fans, are you as touched as I am with this news?

Video of Milano modeling Touch products and a copy of today's press release after the jump. 

For Immediate Release:
Editor's note: TOUCH images upon request.
ST. LOUIS (July 7, 2009) - Actress and fashion designer Alyssa Milano will visit Busch Stadium July 12 to showcase her TOUCH clothing line and sign autographs as part of the 2009 Major League Baseball® (MLB) All-Star Game® festivities in St. Louis.
Delaware North Companies Sportservice, the official food, beverage and retail provider for the St. Louis Cardinals® and this year's All-Star Game, has developed a temporary boutique store in Section 505 of Busch Stadium® called "TOUCH by Alyssa Milano."
Fans who purchase a TOUCH item at the Official Cardinals Team Store at Busch Stadium beginning today through Sunday, July 12, will be able to participate in the special autograph session with Milano between 3:30 and 4:30 p.m. CDT on July 12 at the TOUCH by Alyssa Milano boutique (Section 505 at Busch Stadium).
Those eligible to participate in the autograph signing do not need a ticket to any of the Busch Stadium events that day, the Sunday prior to the July 14 All-Star Game. They should plan on arriving at Busch Stadium at 3:15 p.m. at the 405 South Broadway Sportservice entrance (entrance south of Gate 6). (A limited number of gift signings will be available. Also, please note, the autograph coupons will be given to customers at the time the merchandise is purchased.)
Milano, a celebrated actress best known for her roles on the hit television shows "Charmed" and "Who's The Boss," created the women's fashion line TOUCH by Alyssa Milano to give female fans a chic option for sporting their team's logo. Recognizing that Milano's line broke the mold of the male-audience-driven look, Sportservice partnered with MLB and G-III Sports to bring the TOUCH collection to Dodger Stadium®, Busch Stadium and other ballparks.
"I created TOUCH for women who love sports as much as I do and want to be stylish, but still comfy, while cheering on their favorite team," Milano said. "I've enjoyed working with Sportservice to bring the clothing line and accessories to baseball fans in St. Louis and around the country." The TOUCH collection is also available year-round at Busch Stadium at the Official Cardinals Team Store, located between Gates 3 and 4. The store can be accessed from outside the ballpark by the general public and is open seven days a week from 10 a.m. to 6 p.m.
"Sportservice is proud of our strong relationship with Alyssa Milano and to offer TOUCH products," said Donna Genesky, Sportservice's retail director. "The All-Star Game events are the perfect chance to further showcase this impressive collection of women's apparel, and we're thrilled Alyssa will be there."

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