Sales of the "Blue Train" are heading for the mountains.
Anheuser-Busch InBev posted strong gains
yesterday for the first quarter of 2009.
The results surprised some analysts who thought the weak economy and transition pains from InBev's 2008 acquisition of Anheuser-Busch could disrupt sales. Instead the combined company saw revenue increase 4.7 percent and liquid sales grow by 0.9 percent.
But the real news
came by way of the Wall Street Journal
this week, which reported that the company's Busch beer has seen sales grow by a whopping 5.3 percent
this year as consumers trade in "premium beers" for cheaper labels.
Reports the Journal
The economy brews are flourishing despite relatively little
advertising. Natural Light, Busch Light and Busch are the nation's
fifth-, seventh- and eighth-largest beer brands by volume, but Anheuser
spent less than $4 million, combined, promoting them last year,
according to research firm TNS Media Intelligence. That compares with
more than $270 million for Bud and Bud Light.
And according to an A-B InBev press release
the brewer plans more of the same this year, saying it will continue to
push its premium brands -- Stella Artois, Budweiser -- over
Hmm. Wonder if that's one of the reason you have to beat the bushes to find a Busch beer in Busch Stadium