Mizzou to J-School Class of 2013: Be Prepared, Buy an iPhone!


  • flickr.com/photos/ryanmft
Let nobody say the administration of University of Missouri School of Journalism is out of touch with its students. These profs understand that lectures, the scourge of college students since the Middle Ages, are so, like, boring. Especially when they're at the ungodly hour of nine a.m.

So, starting this fall, incoming Mizzou journalism students will be required to purchase an iPhone or an iPod touch. No, silly, not for texting their friends during boring lectures. It's so they can download lectures and listen to them again!

"Lectures are the worst possible learning format," Brian Brooks, the associate dean of the j-school told the Columbia Missourian. "There's been some research done that shows if a student can hear that lecture a second time, they retain three times as much of that lecture."

Brooks added that the devices aren't actually required; the word "required" was just added to get the bureaucrats in Financial Aid to give extra cash to needy students who might not be able to buy an iThing on their own.

Some students have already begun to protest what they consider Apple's hegemony on MP3 players with, naturally, a Facebook group. Brooks claims that the only reason the j-school appears to favor iTunes over, say, Windows Media Player is because students seem to be more familiar with it.

As a journalist, albeit one who attended college back in the days before even Napster (back then, we were dependent on our Walkmans; sad, I know), I have to wonder about the wisdom of this plan. Yeah, lectures may not have always been exciting, but they did give me great practice in what I consider one of the most essential skills of this noble profession: taking notes.


Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.