"Busch" Stadium -- or so they say.
So, I finally made it to my first ball game of the season this week. The event was not a pleasant experience
despite a Cardinals victory and lovely spring weather.
Because the stadium's concessionaire, Sportservice
, has nearly done away entirely with the sale of my favorite Anheuser-Busch product -- Busch beer
You know, the beer whose name happens to sit atop the ballpark named (ironically enough these days) Busch Stadium!!!
Until this year the "cold as a mountain stream, smooth as its name" beverage had been available at nearly all of the dozens of stand-alone beer vendors found inside the ballpark's concourses. This year those same vendors only offer Budweiser, Bud Light and Bud Select. And they do so only in 16-ounce, plastic bottles that sell for $7.75.
In previous seasons those same vendors sold 24-ounce cans of Busch (and other Anheuser-Busch products) for around $8.75. And even despite that astronomical price, the 24-oz tallboys were actually the best deal in the ballpark
-- selling at 36 cents per ounce as opposed to the plastic bottles that sell this year for 48 cents per ounce.
Photo: Garret VanDyke
A disgruntled Busch man reacts to the news.
When I asked a vendor Wednesday night where I could get a Busch beer, she informed me that only three locations in the entire ballpark serve the libation.
Today I received an e-mail from a public-relations firm representing Sportservice claiming that Busch is actually served in "10-15" locations in the ballpark. (You can now find St. Louis micro-brew Schlafly at nearly that many locations
The e-mail doesn't explain why Busch is no longer vended in the stands or at the stand-alone beer kiosks -- and no one from Sportservice could find time to talk to me about the issue.
Per the succinct e-mail: "Sportservice is constantly evaluating and varying our offerings based on fan demand in order
to ensure fans have a great experience at Busch Stadium."
Yeah!? Well, I --
for one -- won't
drink to that!