March Madness has taken on Super Bowl status in recent years with advertisers debuting dozens of new commercials during the tourney.
This year, one of those ads has received a lot more attention than others -- at least among the folks I've watched the games with over the past two weeks. I'm talking about that new spot from St. Louis-based Hardee's. You know, the one featuring Top Chef host Padma Lakshmiblowing eating the restaurant's new Western Bacon Thickburger.
A friend of mine who works in advertising calls it "derivative, lazy soft porn." I dunno, I rather enjoyed it. How 'bout you?