Prediction: This peppy-colored paint will save the newspaper business
publisher Kevin Mowbray
wasn't jokin' about cranking up the moxie
within the hallowed but dour halls of the local daily.
The paper's employees showed up to work yesterday to find that a crew of elves had repainted some hallways with peppy-colored paint, planted balloons and strung banners throughout the newsroom, and filled e-mail inboxes with "MOXIE-grams."
Apparently today everyone arrived to find their computers decked out with new "MOXIE"-themed screen-savers.
A paper that's losing its metro section
and laying off workers
is now trying to pump up staff with cheery "facts" like, "More St. Louis adults use the St. Louis Post-Dispatch or STLtoday.com in a week than visit a dentist in an entire year"?
See it for yourself, after the jump.