The Life is Good Company Hosts St. Louis Music Festival in... St. Charles


"Calling all optimists!"

So begins today's Press Release of The Day, from the cheery folks over at the Boston-based Life is good, who have some really special and exciting news to announce...

They are bringing their "unique brand of playful optimism" to the 'Lou this summer for "a slice of old-fashioned backyard fun."

To wit, Life is good will host a free music festival right where St. Louis life is at its effin' dandiest... St. Charles' Frontier Park.

Get the full scoop after the jump.

Calling All Optimists! Life is good Announces Free Feel-Good Festivals Coast to Coast in 2009

Boston, MA (PRWEB) March 12, 2009 -- On a mission to spread much-needed good vibes nationwide and beyond, The Life is good Company is expanding its unique brand of playful optimism to an even wider audience than ever before via free, family-friendly festivals in major markets, featuring top-notch musical acts and outdoor fun for all ages.

More than 100,000 people are expected to grab a slice of old-fashioned backyard fun and enjoy great live music as Life is good takes to the road with celebrations from coast to coast in 2009, including the following major city festivals:

* San Francisco, Golden Gate Park - May 16
* Boston, Boston Common - June 20
* Toronto, Coronation Park - September 19
* St. Louis, Frontier Park - October 17

Life is good®, a Boston-based company that spreads good vibes through its colorful collection of apparel and accessories, has attracted more than 375,000 people and raised over $3 million for children in need through its nationally-known festivals. The free, outdoor celebrations feature great live music from top national acts like The Blind Boys of Alabama, Martin Sexton, ALO, Brett Dennen, and family favorites SteveSongs and The Sippy Cups, classic backyard food, and a colorful mix of good-time games and activities for all ages. From seed spitting and Double Dutch to soccer kicks, tug-o'-wars and football flings, the emphasis is on free family fun and healthy play. The events also provide festival-goers multiple opportunities to contribute to children in need, combining good fun with a great cause.

Each Life is good Festival will also feature a high-energy fundraising walk, called the Good Walk for Kids, a three-mile family-friendly route that features everything from music and Groucho glasses for all to a silly walk section and conga line finish. Registration for the Good Walk can be done online at

Funds raised through the Good Walks, donations onsite, generous grants from event sponsors, and all profits from the sale of Life is good merchandise at the events in Boston, San Francisco and St. Louis benefit Project Joy, a nationally-recognized non-profit organization whose mission is to use the healing power of play to transform children impacted by violence, poverty and loss into healthy players in the game of life

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