AB/InBev Loves It Some Futbol, err, Football



The economy has several advertisers sitting out this year's Super Bowl, but not AB/InBev. The Belgium-based brewer of Bud Light and everyone's favorite, Hoegaarden, has bought four-and-a-half minutes of time during the February 1 contest.

The company's creative director, Bob Lachky, tells the San Francisco Chronicle that marketing plans for the game are unaffected by the economic doldrums. In fact, he sees the day as a balm.

"To have fun with friends and family -- that will not change, and in fact, the Super Bowl will be a little island of sanity" amid the tumult, he said. 

Thirty seconds spots for the big game are going for about $3 million a pop, with NBC reporting that it's already sold 90 percent of the 67 half-minute time slots.

Among the regular advertisers sitting out this year's contest are FedEx -- an advertiser for the past dozen years -- and General Motors, which will advertise during pre- and post-game events but not during the Super Bowl itself.



Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.