Like, have you seen the Bud Light commercial entitled "Cut the Cheese" that’s making the rounds online? The one the Federal Communications Commission ostensibly banned from this year’s Super Bowl? Since yesterday the ad has garnered more than 8,500 hits on the popular sports blog Deadspin, which -- like other media -- reports that that the commercial was too risqué for television screeners. (Deadspin in turn credits BostonSportz for getting there first.)
Not true, according to A-B’s vice-president of brand management, Keith Levy. “Bud Light’s 'Cut the Cheese' spot was not banned by the FCC and was never intended for TV,” says Levy in a statement to the RFT. “The spot was created as an Internet-only ad and was made available online at budbowl.com to adult consumers who participated in Bud Light’s Super Bowl ad mobile-phone voting campaign.”
The brewery did the same thing last year with an online-only ad titled "Apology Bot."
Okay, now that we got that cleared up, you can check out the “banned” commercial below. Umm, Buttweiser anyone?
Psssst! Here’s a “bonus feature” of our own. The following commercial aired in the U.K. in 2006. Same oeuvre as the Bud Light ad, with a slightly different odour, as the Brits would say. Watch out for the brown trout.
Support Local Journalism.
Join the Riverfront Times Press Club
Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.
Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.
Join the Riverfront Times Club for as little as $5 a month.