After paying more than $47,000 for marketing experts to coin St. Louis' new slogan: "St. Louis: It's All Within Reach," members of the St. Louis Convention and Visitors Commission were heartbroken to find that they had been beaten to the punch. Urban paradises Federal Way, Washington, and Ogden, Utah, both currently employ slight variations of the same phrase as their slogan.
The commentariat at Fark.com having been having a bit of fun at our city's expense, brainstorming potential new slogans.
"St. Louis: If we had another arch, we'd have a McDonalds." "St. Louis: Hot, but muggy." "St. Louis: The charm outweighs the crime!" "St. Louis: Meh. It's OK." "St. Louis: Where did YOU go to High School?"
And my personal favorite: "St. Louis: We just found Google last month."
Can anyone top those?