Run the Jewels, the brainchild of renowned producer/rapper El-P and co-conspirator Killer Mike, has garnered piles of attention, praise and accolades since its 2013 debut. While the two artists themselves are no strangers to genre-bending and brow-raising collaborations (the pair recently released a song featuring comedian/Police Academy star Michael Winslow and another featuring Rage Against the Machine's Zach De La Rocha), their most recent announcement is so far out of the box that it should likely be spinning across the galaxy.
The story begins with the duo's second release, Run the Jewels 2, and the group's fitting decision to release the album with a gaggle of unconventional preorder packages. For example, the "I'm On The Fucking List, Asshole" package (only $7,500) entitles you to a guest list and +1 slot for any Run the Jewels program, up to ten shows -- with backstage access to allow you to consume the band's food and booze.
Another package, entitled "The Show And Tell" (a scant $25,000) offers your child the chance to bring El-P and Killer Mike to school for a Q&A session, pictures, the reading of any storybook and a 24-hour personal bully-protection service. The packages continue up to the $10 million price point with services ranging from the band taking ruthless revenge upon anyone of your choosing all the way up to the duo completely retiring and only offering to create music just for you.
While we may not be able to see what sadistic efforts Run the Jewels has in store for your enemy, the world will get to collectively hear what happens when an entire record is recreated using nothing but cat sounds. With the help of more than 2,000 incredibly weird people with disposable incomes, the "Meow the Jewels" Kickstarter campaign has exceeded its $45,000 funding goal by over $10,000.
The project already has a slew of notable names signed up to produce it -- Zola Jesus, Dan the Automator, Geoff Barrow of Portishead and the Alchemist, just to name a few.
According to an interview with Noisey, while El-P was admittedly high when he came up with the preorder packages, it's clear that he's taking Meow the Jewels very seriously, working alongside the Kickstarter's creator, music blogger Sly Jones, to come up with feasible backer rewards. Far more impressive is what the group has agreed to do with the money made off of such an outlandish project: donate all of the earnings of the record to charities supporting the families of Eric Garner, a New York man who died after police put him in a stranglehold after being suspected of selling untaxed cigarettes, and Mike Brown, an eighteen-year-old who was fatally shot by police in Ferguson.
"[When incidents like this happen] everyone gets really, really into it for maybe a week, and then it kind of just gets brushed away, but some things you can't just brush away." El-P said in the interview with Noisey. "If you're given the sacrosanct honor of being one of the few people in this society who are allowed to legally take somebody's life, then you have to be held to a standard that is so far above the average citizen's standard that it's almost impossible to achieve with any type of leeway."
MEOW THE JEWELS: FIGHTING INJUSTICE IN THE STUPIDEST WAY WE KNOW HOW— el-p (@therealelp) October 15, 2014
While Meow the Jewels is still in the preliminary stages and the group has yet to announce a timetable for its release, you can currently check out the newly released video trailer for the project below. Listen to the newest work of El-P and Killer Mike on "Oh My Darling Don't Cry" and "Close Your Eyes And Count To Fuck" as well, before the release of Run The Jewels 2 on October 27.
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