Budweiser and Vice Noisey have teamed up to create the "Made in America" series, a project that sees Budweiser/Vice travelling all across the country and showcasing homegrown talents in the cities throughout. The entire affair is a run-up to Jay-Z's big Made in America Festival, slated for August 30 in LA and Philadelphia.
In the video, the fourth so far in the series, Nelly discusses his decision to remain in St. Louis even after becoming a superstar. We also meet Nelly's nephews in JGE Retro, Nick Menn discusses the community aspects of the St. Louis scene, and Tef Poe shows the interviewers around Vintage Vinyl -- which, according to Nelly, is the "last record store still standing in the world."
The video contains many more gems about the local hip-hop scene as well -- it is about eight minutes long and is well worth your time. (Though you should be ready to have patience with the long, lingering shots of Budweiser bottles that frequently occur during the interviews. Gotta pay those bills.)
Watch the video below:
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